Greetings Friends,
This is my first blog post here, so I wanted to write a bit about something that I feel is very important. I found this article on billboard.biz about Fuse and Microsoft working on an integrated campaign called “i’m Initiative” which helps fund charitable organizations. The article is relevant to the topic that’s always on my mind: “How can we use music, media and art to better the lives of others?”
I know a lot of the large corporations in the world get a bad rep because they represent “The Man” (and yes, sometimes rightfully so), but we often fail to recognize the good and amazing potential that can come from these large companies. The monetary and time resources large corporations have to offer to charities can really make a significant difference to the non-profit world. It can take months for a small non-profit to generate enough resources to run an event, but with the help of a large corporation, it can happen in a couple weeks. (more…)
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