Greetings Friends,
This is my first blog post here, so I wanted to write a bit about something that I feel is very important. I found this article on billboard.biz about Fuse and Microsoft working on an integrated campaign called “i’m Initiative” which helps fund charitable organizations. The article is relevant to the topic that’s always on my mind: “How can we use music, media and art to better the lives of others?”
I know a lot of the large corporations in the world get a bad rep because they represent “The Man” (and yes, sometimes rightfully so), but we often fail to recognize the good and amazing potential that can come from these large companies. The monetary and time resources large corporations have to offer to charities can really make a significant difference to the non-profit world. It can take months for a small non-profit to generate enough resources to run an event, but with the help of a large corporation, it can happen in a couple weeks.
Music is a great tool to use to further the effect of these programs. Music and art achieve a result of emotion and compassion in people that can usually only be created on an individual basis. Unfortunately, there isn’t enough time in the day to talk to every person one-on-one to help them, but music can be mass produced or performed on a large level and can still retain that level of interpersonal communication or intimacy. Think about how a single album, one of thousands or perhaps millions in existence, still feels like your best friend. It’s amazing what music and media is capable of.
Honestly, Corporate Responsibility programs fascinate me. You could argue that large corporations only participate in these types of organizations to only to improve their PR and public face – but when it comes down to it, the investments that they make into philanthropic purposes still help the surrounding community. Everything is one big Yin and Yang. It’s how music industry works as well. Whether or not we like to admit it, the fledgling MC in Chicago would not exist the same without Michael Jackson; the indie band gigging around local bars wouldn’t be the same without Queen. The giants of the industry give room in their wake for the small/indie artists to surface.
I’d be really interested to see what others think about this topic — let those comments roll in, ladies and gents.
Until next time,
Tess
PS: Click the image to read more about the i’m Initiative that Microsoft and Fuse are campaigning about and view the causes they support!
For Raw RSS Feeds
