by Tess Cychosz in Misc
8 Comments »

Tess DefaultGreetings Friends,

This is my first blog post here, so I wanted to write a bit about something that I feel is very important. I found this article on billboard.biz about Fuse and Microsoft working on an integrated campaign called “i’m Initiative” which helps fund charitable organizations. The article is relevant to the topic that’s always on my mind: “How can we use music, media and art to better the lives of others?”

I know a lot of the large corporations in the world get a bad rep because they represent “The Man” (and yes, sometimes rightfully so), but we often fail to recognize the good and amazing potential that can come from these large companies. The monetary and time resources large corporations have to offer to charities can really make a significant difference to the non-profit world. It can take months for a small non-profit to generate enough resources to run an event, but with the help of a large corporation, it can happen in a couple weeks.

Music is a great tool to use to further the effect of these programs. Music and art achieve a result of emotion and compassion in people that can usually only be created on an individual basis. Unfortunately, there isn’t enough time in the day to talk to every person one-on-one to help them, but music can be mass produced or performed on a large level and can still retain that level of interpersonal communication or intimacy. Think about how a single album, one of thousands or perhaps millions in existence, still feels like your best friend. It’s amazing what music and media is capable of.

Honestly, Corporate Responsibility programs fascinate me. You could argue that large corporations only participate in these types of organizations to only to improve their PR and public face – but when it comes down to it, the investments that they make into philanthropic purposes still help the surrounding community. Everything is one big Yin and Yang. It’s how music industry works as well. Whether or not we like to admit it, the fledgling MC in Chicago would not exist the same without Michael Jackson; the indie band gigging around local bars wouldn’t be the same without Queen. The giants of the industry give room in their wake for the small/indie artists to surface.

I’d be really interested to see what others think about this topic — let those comments roll in, ladies and gents.

Until next time,

Tess

PS: Click the image to read more about the i’m Initiative that Microsoft and Fuse are campaigning about and view the causes they support!

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]
8 Responses to “Music, Charity… and Corporations?”
 

The Connective Panel Series kicked off in March 2008 in an effort to provide important information to emerging artists from industry veterans and at the same time raise money and awareness for music related charities. 100% of profits are given to charity. New York Partners are Opus 118 Harlem School of Music and WHY (World Hunger Year) Artist Against Hunger and Poverty Program. The panel goes to Atlanta on July 20th and then back to New York and later Los Angeles and Nashville. It is what one woman can do to make a difference and help those who aspire to be in the music industry, which remains self taught. Sonicbids provides 6 month trial subscriptions to this event and Overplay (UK’s leading indie site) ASCAP, and many others have come together to give something back.

Jennie Walker wrote on June 21st, 2008 at 10:43 am

 

Tess, I agree with the premise that for a corporation to be charitable is better than if a corporation isn’t, but I wouldn’t say that the fact that a corporation is charitably responsible has a direct correlation with whether corporations are good or bad so much as the respect they have for (and fair treatment they give to) their employees, customers, and even competitors.

But I’ll admit it’s a tough balance. We want to positively encourage people, organizations, and corporations for the good things they do, but don’t want be quick to say how great they are for doing something they SHOULD be doing anyway.

Thanks for sharing the Billboard article. Interesting stuff!

Benjy wrote on June 23rd, 2008 at 10:29 am

 

Oh- my first comment!

Anyway, I kinda hear what Benjy is saying. Oddly enough, some of the larger corporations with bad reps are those that provide the most for their employees. These are also corporations that have a lot of turnover, so they offer more knowing that it won’t all be taken advantage of… but it is there. I guess my experience comes from the banking industry (every teenager has to start somewhere). I worked for a bank in Connecticut that was just, well, miserable? Then I applied to the huge corporate monster that is Bank of America and figured they were going to be just as bad. Quite the opposite. There was your usual run-around you get with large corporations and being kind of “just a number”, but they put a great deal of work into their benefits program, teamwork, and recognition. From the employee perspective, they weren’t so bad after all. And they have a program where they incentivize their employees taking time off work to do a charitable event of their choice, amongst the community investments they make. As Tess said, whether it is for the good of the community or their own reputation doesn’t matter quite as much as it getting done.

Now, as for how they treat customers and everything… that is all up to debate!

Relating it back to music- I have always felt that there is a certain responsibility in being a more privileged musician to give back to music and their community in a positive way as well.

April wrote on June 27th, 2008 at 10:25 am

 

Music For Troops would love to find corporations to help send the gift of music to our Troops. MFT is new ( we are into our second year ) unfortunately our requests to corps have lead to nothing only responses like we don’t donate coffee to our soldiers (from starbucks), we only give computers to schools (from apple), you are doing a nice thing but it doesn’t match our mission or we only support those in our home state ( most other corps ), any and all suggestions are welcomed to try to reach the people and corps who will help.
Thanks for writing your article.
Tom
Music for Troops

Music For Troops wrote on June 29th, 2008 at 10:23 pm

 

Hi,
Here’s our take on this:
As a Christian band (and independent recording label), we feel it important to live what we speak of in our music. We want to show the hope, love, and freedom we’ve found.
In the fall of 2007, we organized a benefit concert with another local like-minded band to be held in the Spring of 2008. So after much planning, preparation, and anticipation the benefit for the Kalamazoo Gospel Mission took place on February 29 of this year.
With the success of this event, we have decided to make these benefits an anual occurance. This fall, we will be planning a two-concert benefit series for Compassion International to be held in the Spring of 2009.
This comment is not intended as a self pat on the back. However, it is meant to encourage anyone who feels they have something to give to a cause or charity they feel is deserving and worthy, go for it!
Hope this helps, and have a great week!

Andy and miranda – In Him

In Him wrote on August 13th, 2008 at 9:56 pm

 

hy, Give something for help the hungry people from Africa or India,
I made this blog about this subject:
in http://tinyurl.com/5qlbzs

cheritycall wrote on October 27th, 2008 at 12:17 pm

 

Awesome post! Thanks.

click to give wrote on July 16th, 2009 at 8:54 pm

 

Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

sandrar wrote on September 10th, 2009 at 9:10 am

Leave a Reply

Comments are moderated to prevent spam and keep the conversation constructive.
Please allow some time for the comment to post